Nizhny Card Project was launched in the Nizhny Novgorod Region
Nizhny Card Project was launched December 7, 2018 in Nizhny Novgorod. Alexander Yugov, deputy governor of the Nizhny Novgorod Region, took part in the project launch. He tested Nizhny Card along with other guests. They got cards at the Tourist Information Center, used it at the public bus and then at the Fine Arts Museum.
Nizhny Card offers free access to more than 20 museums; special offers and discounts at the best places in the city — more than 20 restaurants, cafes, hotels; uses, trams, trolleybuses, underground — free and unlimited, cableway — two free rides; a handy guidebook to the electronic map landmarks. Nizhny Card is essentially a bank card.
Alexander Yugov says that it is essential to digitalise tourist routes, as now we don’t know where tourists go and what they do. Nizhny Card will help to make offers which tourists really need.
Sergey Yakovlev, director of the Tourist Information Center claims that by the end of 2019 Nizhny Card will be operating not only in Nizhny Novgorod but also in 6 towns in the Nizhny Novgorod Region such as: Gorodets, Chkalovsk, Diveyevo and Vyksa.
At the moment there is a number of city passes in Russia, but Nizhny Card is the only multifunctional bank card. You don’t need an ID or any other document to buy it.